Recentemente Google mediante, questo comunicato stampa, ha stretto un accordo di Partnership con la Radio Satellitare XM.
XM ha milioni di abbonati, un target enorme di pubblico selezionato e distribuisce la sua musica attraverso la piattaforma chiamate dMarc.
Abstract da Google Inc
Google, Inc., (NASDAQ: GOOG) today announced that it has reached an agreement with XM Satellite Radio, the nation’s leading satellite radio service with more than seven million subscribers, (NASDAQ: XMSR) to introduce and make available commercial advertising inventory on XM’s non-music channels to Google’s extensive advertising base through its dMarc media network (www.dmarc.net). As part of the deal, Google advertisers will now have a simple, automated way to reach XM’s millions of subscribers nationwide and XM will have access to Google’s large and small advertisers to offer relevant, targeted messages to their subscribers. After months of trials, the new platform is now in full production giving Google advertisers distribution through XM Satellite Radio.
dMarc è settato per essere completamente integrato in Adwords secondo l’accordo stipulato con Google.
In questo momento questo servizio è aperto ai soli advertisers esistenti di dMarc.
